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| Registros recuperados: 17 | |
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| Mennecke, Brian; Townsend, Anthony M.; Hayes, Dermot J.; Lonergan, Steven. |
| This study utilizes an analysis technique commonly used in marketing, the conjoint method, to examine the relative utilities of a set of beef steak characteristics considered by a national sample of 1,432 U.S. consumers, as well as additional localized samples representing undergraduate students at a business college and in an animal science department. The analyses indicate that among all respondents, region of origin is by far the most important characteristic; this is followed by animal breed, traceability, the animal feed used, and beef quality. Alternatively, the cost of cut, farm ownership, the non-use of growth promoters, and whether the product is guaranteed tender were the least important factors. Results for animal science undergraduates are... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Conjoint market analysis; Consumer preferences; Country of origin; Steak quality; Traceability; Transactions costs; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries. |
| Ano: 2006 |
URL: http://purl.umn.edu/18539 |
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| Villalobos,Pablo; Padilla,Carlos; Ponce,Cristian; Rojas,Álvaro. |
| Agrifood markets worldwide have focused on searching for new quality attribute differentiators, which capture the attention of consumers and meet their needs. The purpose of this research was to determine the importance of a set of quality attribute differentiators associated with a beef cut on the choice behavior of the Chilean consumer. The evaluated differentiating characteristics were: price, origin, production method, and quality assurance. A total of 750 subjects were surveyed in the following cities: Talca, Rancagua, and Santiago. Conjoint analysis was carried out to estimate the impact of the assessed attributes on the purchase decision of the consumers polled. Findings point out that the quality attribute differentiators significantly influence... |
| Tipo: Journal article |
Palavras-chave: Conjoint analysis; Country of origin; Animal welfare; Quality assurance; Differentiation; Marketing. |
| Ano: 2010 |
URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392010000100009 |
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| Weerasiri, Sudath; Dissanayake, Ravindra. |
| Sri Lanka is emerging as service sector driven economy with the GDP penetration of 50%-60% from service sector. After imposing the open economy policy in 1977, local brands had to gear ahead with intensive competition came from international brands. Telecommunication industry of Sri Lanka has been dominated by international brands, but local brands are strategically promoting the concept of country of origin (CO) or being local as a motive for citizens to deliberately purchase locally originated brands. In this context researchers viewed this branding practice, and selected 200 respondents from four geographical areas under the stratified probability sampling method to investigate the effect of country of origin in terms of brand performance. Both... |
| Tipo: Journal Article |
Palavras-chave: Country of origin; Ethnocentrism; Local brands; Telecommunication.; Consumer/Household Economics; D12; L96. |
| Ano: 2010 |
URL: http://purl.umn.edu/94668 |
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| Lusk, Jayson L.; Anderson, John D.. |
| Although several studies have estimated the costs of country-of-origin labeling (COOL), no previous study has documented how these costs will be distributed across the livestock sector or how producer and consumer welfare will be affected. This analysis presents an equilibrium displacement model of the farm, wholesale, and retail markets for beef, pork, and poultry that documents how producers and consumers will be affected by COOL. Findings reveal that as the costs of COOL are shifted from the producer to the processor and retailer, producers are made increasingly better off while consumers are made increasingly worse off. Further, an increase in aggregate consumer demand of 2% to 3% is likely sufficient to offset lost producer welfare due to COOL costs. |
| Tipo: Journal Article |
Palavras-chave: Beef; Country of origin; Equilibrium displacement model; Labeling; Pork; Poultry; Consumer/Household Economics. |
| Ano: 2004 |
URL: http://purl.umn.edu/31110 |
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| Tonsor, Glynn T.; Schroeder, Ted C.; Fox, John A.; Biere, Arlo W.. |
| A choice experiment is used to evaluate how consumers in London, Frankfurt, and Paris value beef steaks with attributes such as: "hormone-free," "GM-free," farm-specific source verification, and domestic origin. The effect of various consumer characteristics on steak selection is also evaluated. Results suggest that European consumers are significantly heterogeneous in their preferences for beef steak attributes. French and German consumers have a higher willingness to pay to avoid genetically modified feed use than British consumers, while German and British consumers would pay more for growth hormone-free beef. French and German consumers are willing to pay for farm-specific source verification. |
| Tipo: Journal Article |
Palavras-chave: Beef; Choice experiment; Country of origin; Genetically modified; Hormones; Preference heterogeneity; Random parameters; Source verification; Consumer/Household Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/31213 |
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| Lopez, Rigoberto A.; Matschke, Xenia. |
| We apply the Berry, Levinsohn and Pakes (1995) market equilibrium model (BLP) to data from 30 brands of beers sold in 12 U.S. cities over 20 quarters (1988-92) to estimate the consumers taste for beer characteristics (price, alcohol content, and calories) as well as for the cultural region of origin (USA, Anglo-European, Germanic, and countries bordering the U.S.). Consumer heterogeneity is allowed with respect to age, income and gender. Overall we end up with 7,200 beer brand observations (30x12x20) and 13,920 (58 random draws x 12 x 20) consumer observations. Empirical results indicate that indeed there is home bias with respect to European beers and somewhat less so with respect to beers from bordering countries (Mexico and Canada). Home bias is more... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Home bias; Beer; Country of origin; Demand; Differentiated products; Food Consumption/Nutrition/Food Safety. |
| Ano: 2007 |
URL: http://purl.umn.edu/7883 |
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| Verbeke, Wim; Roosen, Jutta. |
| Product labeling has gained considerable attention recently, as a means to both provide product-specific information and reduce quality uncertainty faced by consumers, as well as from a regulatory point of view. This article focuses on whether and to what extent origin, quality and traceability labeling is an appropriate way to differentiate food products. The focus is on fresh meat and fresh fish, two mainly generic food product categories with a high degree of credence character. Insights into the potential for market differentiation through origin, quality and traceability labeling are provided and discussed using primary data collected during the period 2000-2005 by means of four consumer surveys. In general, direct indications of quality, including... |
| Tipo: Journal Article |
Palavras-chave: Consumer; Country of origin; Labeling; Quality; Traceability; Food Consumption/Nutrition/Food Safety; International Relations/Trade. |
| Ano: 2009 |
URL: http://purl.umn.edu/48790 |
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| Feuz, Dillon M.; Umberger, Wendy J.; Calkins, Chris R.; Sitz, Bethany M.. |
| In a study of beef quality, consumers tasted steak samples and participated in an experimental auction to determine their willingness to pay. Steaks differed in marbling, tenderness, country of origin, and aging method. Marbling and tenderness had statistically significant impacts on consumers' palatability ratings for steaks. Tenderness significantly impacted consumers' willingness-to pay values. There appear to be threshold levels of marbling and tenderness, below which consumers discount steaks. Steaks from Australia were rated lower for overall acceptability, and bids were lower than for the U.S. steak samples. Dry-aging methods negatively impacted taste panel ratings and bids. |
| Tipo: Journal Article |
Palavras-chave: Beef; Country of origin; Experimental auctions; Marbling; Tenderness; Consumer/Household Economics. |
| Ano: 2004 |
URL: http://purl.umn.edu/30913 |
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| 葉, 雅雯; 澤田, 学; YEH, Yawen; SAWADA, Manabu. |
| 小稿の目的は，国産冷凍枝豆と，原料枝豆農場と冷凍加工会社の形態が異なる複数の外国産冷凍枝豆が購入可能な状況を想定した冷凍枝豆の選択実験により，冷凍枝豆の原産国属性の消費者評価を計量的に明らかにすることである。北海道帯広市の215 名から得た選択実験回答データを条件付きロジットモデルで分析した結果，1）外国産冷凍枝豆に対する平均的消費者の支払意志額は，国産冷凍枝豆に比べ極めて低いが，「低価格志向」が強く，「国産志向」の弱い消費者では 国産と外国産の間の評価差が縮小する，2）原料枝豆栽培農場を日本の輸入販売会社の指定農場とすることで外国産冷凍枝豆に対する支払意志額が高まる，ことが明らかとなった。 The purpose of this study was to clarify quantitatively Japanese consumers’ valuation of frozen edamame. Two hundred and fifteen consumers living in Obihiro City, Hokkaido, served as respondents. Four different types of frozen edamame (domestic frozen edamame, frozen edamame from Taiwan, frozen edamame from Thailand, and frozen edamame from China) were analyzed in a choice experiment using a conditional logit model. The following results were obtained: 1)... |
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Palavras-chave: 冷凍枝豆; 原産国; 消費者評価; 選択実験; 支払意志額; Frozen edamame; Country of origin; Consumer valuation; Choice experiment; Willingness-to-pay. |
| Ano: 2012 |
URL: http://ir.obihiro.ac.jp/dspace/handle/10322/3534 |
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| Registros recuperados: 17 | |
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